The year is 2009. It’s at the height of the recession; back when the app store was still brand new and I was an awkward-but-ambitious 16-year old accidental entrepreneur. News spread fast about the teenager from New Jersey who built his own website business by going door-to-door, and my company Chop Dawg and I became an overnight media sensation. But just three years later, we were on the brink of a breakup. Faced with the threat of going out of business, I had to reverse-engineer my company (and myself) to get it back on track. The result was a framework that any entrepreneur can use to build a sustainable business. With hard-won insight, humor, and an insider's knowledge of the entrepreneurial space, The Entrepreneur's Framework lays out a practical framework for lasting success.
Because it's no secret--starting a company is hard. So many decisions are interdependent on factors outside of our control. Some founders follow a business plan; others operate by the seat of their pants. But all entrepreneurs need a personal framework to follow.
Davidson, founder of app development firm Chop Dawg, offers hard-won advice for fellow entrepreneurs looking to create a lasting business in this perceptive strategy primer. Davidson focuses on the importance of knowing the “why” motivating one’s endeavors, and the “how” behind making one’s goals a reality. The titular framework, devoted to the latter question, concerns eight crucial considerations for entrepreneurs: self-awareness, purpose, operations, economics, long- and short-term thinking, leadership, and empathy. Davidson provides a spider web–like chart to help readers assess their performance in each area, along with exercises to help with those that need work. The author draws heavily from his own experiences, heavily weighted with examples of his shortcomings, such as how a lack of empathy doomed an expensive, time-intensive marketing campaign, and how self-awareness allowed him to turn his company around after a significant failure. Throughout, Davidson offers a well-told narrative that sheds light onto how an entrepreneur’s mind works and showcases key concepts that should stack the odds of success in the reader’s favor. (BookLife)